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Is this the Sony to be official Alpha A77?

Well according to the Dyxum Forum, these pictures are the official picture of the soon to be launched Sony Alpha A77, a new 24Mpix DSPL with 1080p video capabilities, translucent mirror for quick autofocus and double Bionz Image Proces[...]
Is this the Sony to be official Alpha A77?
Is this the Sony to be official Alpha A77?

Via Dyxum

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Sony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift Bounce

Just announced in Europe Sony’s new HVL-F43AM external flash features the innovative Quick Shift Bounce system allows flash head position to be adjusted instantly when switching between horizontal and vertical compositions. This mainta[...]
Sony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift Bounce
Sony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift BounceSony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift BounceSony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift BounceSony introduces powerful, compact HVL-F43AM external flash for α (Alpha) cameras with Quick Shift Bounce

Via Sony

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Sony introduces the α560 in the USA.

Are the α33 and α55 not enough for you? Why don’t you jump into something “Bigger” with the α560? Like the α55, the α560 comes with a 14.2Mpix sensor based on Sony new Exmor APS HD CMOS technology and Sony latest Bionz Image processor.[...]
Sony introduces the α560 in the USA.
Sony introduces the α560 in the USA.Sony introduces the α560 in the USA.Sony introduces the α560 in the USA.Sony introduces the α560 in the USA.Sony introduces the α560 in the USA.

Via Sony

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Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!

And “Voila” Sony latest DSLR, the Alpha 55 and Alpha 33 are finally official (Worldwide). Our two cameras, comes with a 16.2Mpix Censor for the α55 and a 14.2Mpix censor for the α33, are both coming with BIONZ image processor, a ISO sp[...]
Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!
Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!Sony introduces first Translucent Mirror Technology digital cameras Light, compact α55 and α33. With Video!

Via Sony

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[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5

We just came back from Sony’s Press conference which was held in the Japanese manufacturer’s HQ in Shinagawa. A long press conference during which was introduced the all-new ASP-C size compact shooter, the NEX-5 and NEX-3. Since Daimao[...]
[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5
[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5[Hands-on] Sony’s APS-C size compact Shooter with the NEX-5

Via Sony

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Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.

Back in March we had the chance to discover in the flesh Sony APS-C first prototype, and today, while I was playing with Professor Furukawa latest wonder at the Shibaura Institute of Technology, Kei went at Sony press conference to dis[...]
Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.
Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.Sony introduce its APS-C size compact Shooter with the NEX-5 and NEX-3.

Via Sony

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Sony Europe unveils the new Compact Sony Alpha APS HD CMOS prototypes.

Introduced during last PMA as well as a few days ago in Japan at CP+ 2010, the New Sony Alpha compact APS HD CMOS prototypes, is still a mystery, however, Sony Europe published a few days ago a promotional video where we can get a bett[...]
Sony Europe unveils the new Compact Sony Alpha APS HD CMOS prototypes.

Via Sony

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[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.

Already introduced at PMA 2010, Sony’s latest compact “Four Third like” camera based on Exmor APS HD CMOS technology was displayed as well at CP+ 2010 in Japan. Like its Four Thirds counterparts, this compact Alpha will be capable of s[...]
[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.
[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.[CP+ 2010] Sony α (Alpha) and Compact Exmor APS HD CMOS prototypes.

Via Sony

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