Published on June 24th,2011 at 10:37 AM
By >Daimaou - G.G-B

Sony Ericsson announced Xperia Ray and Xperia Active

Sony Ericsson announced Xperia Ray and Xperia Active

It seems that the Xperia line-up has still a lot to offer with this time two new Gingerbread (Android 2.3) with the quite average yet sexy Xperia Ray that comes with Black, Gold, White, Pink and powered by a 1GHz Snapdragon CPU with a 3.3” 854×480 screen, Mobile BRAVIA Engine and a 8.1Mpix camera with Exmor R for Mobile and HD. While the Xperia Active, also powered by a 1GHz CPU, with Mobile BRAVIA Engine and a 5Mpix camera with Exmor R for Mobile and HD features a new “Wet-Finger Tracking” technology allowing you to be perfectly capable to use your phone touchscreen even in wet conditions.
Unlike the Xperia Ray, the Xperia Active is also shockproof and water-resistant.

Sony Ericsson today announced Xperia™ ray – a stunning new smartphone alongside CommunicAsia 2011 in Singapore. With a 3.3” screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone packs in a powerful 1Ghz processor, Reality Display with Mobile BRAVIA® Engine, a 8.1mp camera with Exmor R™ for mobile and HD video functionality. At only 9.4mm thin, Xperia™ ray incorporates market leading design for which Sony Ericsson has become known.

To add to a full set of specifications, the phone incorporates a front facing camera and a scratch resistant screen with excellent resolution and brightness and integrated touch keys. Sony Ericsson’s unique integration of Facebook inside Xperia™ delivers a unique consumer experience for greater social interaction. In combination with the Google services, as well as access to over 200,000 Apps via the Android Market™, it provides a solid and entertaining smartphone foundation.

Daniel Sandblom, Global Product Marketing Manager, Sony Ericsson said: “We expect Xperia™ ray to appeal to consumers who are looking for a combination of beautiful design and a rich feature set. We are able to uniquely deliver this with a combination of premium materials and multimedia features provided by Sony.”

Sony Ericsson Xperia™ ray will be available globally in selected markets, including Japan, from Q3 2011.

Sony Ericsson today announced Xperia™ active, a compact smartphone targeting consumers with an active lifestyle, in conjunction with CommunicAsia 2011 in Singapore. With a 3” screen and running the latest Android platform for smartphones (Gingerbread 2.3), the phone packs Reality Display with Mobile BRAVIA® Engine, a 5mp camera with HD video functionality, and a powerful 1Ghz processor. Xperia™ active is dust proof and water resistant* and uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.

The phone comes pre-loaded with sports apps that enable consumers to easily track their fitness levels. Users can set their ideal training route using the built-in GPS, Barometer and Compass. On-screen heart rate and pulse can be monitored in realtime (enabled by ANT+ wireless networking technology), while the iMapMyFitness app can monitor day to day performance. Additionally, Facebook inside Xperia™ allows consumers to share their progress and experiences with friends.

Fredrik Månsson, Global Product Marketing Manager, Sony Ericsson said: “Xperia™ active is the ultimate smartphone for an active life. Not only is it packed with all the features and applications consumers need for a worry free mobile life, it also comes with a set of accessories that make it fun and easy for them to take it everywhere, whatever their daily plans are.”

Maria Sharapova, a three time grand slam winning tennis player added: “I love this smartphone because it perfectly fits both my professional and personal needs. It keeps me in touch with my friends as I travel the world on the pro tour and tracks my fitness both on and off the court.”

Extras included in the box to further build the consumer experience:

One extra exchangeable soft touch back cover
Detachable ear hooks for the portable handsfree active headset
Wrist strap to keep the phone close at all times
An arm case for use during a workout
2GB memory card to save all your special moments
Micro USB cable for charging and computer data transfer

*Water resistant – the phone can be kept under 1m of water for 30 mins.

Sony Ericsson Xperia™ active will be available globally in selected markets from Q3 2011.

Category Phones
              
Sony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia Active
Sony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia ActiveSony Ericsson announced Xperia Ray and Xperia Active
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