Samsung President Gee Sung Choi Announces
The Next Step in the Digital Renaissance
In IFA Opening Keynote Speech

Berlin, Germany — 1st September, 2006 — Samsung Electronics Co. Ltd. President Gee Sung Choi delivered the opening keynote address at IFA 2006, the world’s largest consumer electronics exhibition. The speech, entitled “The Next Step in the Digital Renaissance – Creating Rich Digital Experiences,” comes at a time when Samsung is experiencing strong growth worldwide, with particular success in the European market.

During his keynote speech at IFA in 2003, Mr. Choi predicted the strong growth of the consumer electronics industry, which he called “The Digital Renaissance.” During this year’s keynote address, he reviewed developments coming from the digital transition that are opening up many exciting new opportunities.

Mr. Choi highlighted Samsung’s strong leadership position in innovative products designed for home and mobile entertainment. These products included High Definition TVs, Blu-ray Disc Players, Home Theatre Systems, MP3 Players and cutting-edge Mobile TVs. He also described the importance that Samsung places on the European market, with major investments in manufacturing, logistics, R&D and design facilities.

Together with some exciting new product announcements, he also discussed the next step in the development of the consumer electronics industry – the era of “Rich Digital Experiences.” High definition content, captivating design, and new product interactions define the new consumer experiences in this stage of the Digital Renaissance. Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products. Finally, Mr. Choi shared Samsung’s view of the future consumer electronics market and how customers and industry can benefit from the exciting changes ahead.

1. “Samsung releases innovative LED LCD TV and Full HD LCD TVs”

2. “Samsung Electronics Launches Plasma TV with Clear Imagery in Any Environment”

3. “Samsung Heralds New Era of Entertainment; The World’s First Mass-Market Blu-Ray Disc™ Player BD-P 1000″

4. “In a Class of its Own – Samsung Receives the EISA Award for its Trendy Home Theatre System”

5. “Samsung Releases 10 inch Mobile TV”

6. “Samsung Unveils the K5, a New MP3 Player with Slide-out Speaker”

7. “Be a Photo Designer with the Samsung SDC-MS61″

8. “Samsung Releases Premium LCD Monitor with Iconic Design”

9. “Samsung Proposes New Concept of Digital Home Interior at IFA 2006″