By >Daimaou - G.G-B
Mitsubishi to concentrate on High-end 73 inch and above displays in the USA
Mitsubishi Electric only has 2% of the HD TV Market Share in Japan and it seems that its North American business operation is not doing well neither!
Indeed, Mitsubishi Electric North America Senior VP, Cayce Blanchard, announced that the company will concentrate from now on DLP and large Laservue TVs starting from 73” and beyond, ditching the conventional LCD TV Business in the States entirely.
This move will also help Mitsubishi Electric to focus its business on Public Displays that can be found in convention centers or even stadiums, as well as wealthy people capable to afford 73” or beyond Laservue TVs.
strategy to offer a wide range of visual solutions for large-screen devices.
The goal is to reclaim our position as the “large screen” company. To that end, on the Audio Visual (AV) side of our business, we will manufacture and sell micro-display projection televisions (MDPTVs) and Laservue televisions in sizes 73″ and above. On the Professional Visual Systems (PVS) side, the company will concentrate on projector sales, display wall, printers and large public display screens. It also plans to expand its PVS business to Central and South America.
MDEA plans to exit the LCD-TV market entirely. Mitsubishi Digital Electronics America will reduce its workforce accordingly. Its offices in Ontario and Braselton will close. All services will relocate to Irvine, CA. Its factory in Mexicali, Mexico will reduce its workforce as well. The factory will continue to manufacture and assemble large-screen televisions.
The company is evaluating its dealer network to match its new product offerings to appropriate distribution channels.