Already introduced at CES, announced in Japan a few weeks ago, today and just one day before Japan CP+ Camera show schedule to take place in Yokohama, Fujifilm decided to gather the press in order to give a first hand impression of their latest products including the dead gorgeous X100, that will become available worldwide within March 2010 and sold around 128,000 Yen in Japan or $1,199.95 in the USA.

Despite our past criticism, we are glad to report that Fujifilm is doing an amazing job to improve, generation after generation, their cameras, and even if the X100, may not the camera of choice for the average user, Fujifilm has with it’s new line-up a camera for everyone for every situation.

Our personal favorites are without a doubt the X100, for its uniqueness and built quality as well as the F550EXR for its raw performances in a compact and light body and finally the HS20EXR, the perfect bridge designed for people who need the DSLR like performances without the hassle to carry a bulky camera and several lenses.
Both the F550EXR and HS20EXR will fully use Fujifilm’s EXR technology even while recording HD and Full HD video, a huge plus offering more vivid videos in every condition.

Finally, and if the Japanese line-up is similar to the one introduce at CES, both will be available however with different color variation and package.