DMB is incredibly fasjionable in Korea and a huge number of products related to DMB are released, especially with the ongoing World Cup. LG for example blends the World Cup into their ads, and they have released a whole bunch of DMB powered products like the XNOTE TX, the LW25, the FM35 and the PM80. It’s incredible to see a country go this crazy about a technology, and it reminds us of the release of imode in Japan and the changes it has brought in the daily habits of a whole population.