SEOUL, Korea – January 19, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the new ultra compact camera, the ST30. The latest launch reinforces Samsung’s position as a global leader in design-led innovation to meet the needs of customers. The attractive and ultra compact model incorporates leading technology benefits, to capture great images wherever you go.

The ST30’s tiny size and compact design means it’s the perfect camera to drop into your handbag, or tuck away in your jeans pocket. With the ST30’s compact size, about the size of an average mobile phone, it’s the ideal camera to use when heading out to the latest party or to catch-up with friends. The ST30 features a unique design finished with a high quality metal body and whatever the color of your party outfit, the ST30 has a color to match it.

The ST30 provides great value by bringing together an attractive design with a set of market-leading features, providing great images on the move. The ultra compact model really packs a punch, with Smart Auto focus, an internal battery charging system, a 28mm lens and 3x power optical zoom, all contained within the camera’s fun-sized body. The additional image stabilization provides real value to your camera experience, preventing even the tiniest shake, resulting in sharp images no matter what your environment. The lens capabilities mean users can get more fun party moments in the frame while delivering a deeper perspective and the advanced 10.1-megapixel sensor provides sharp, crisp detail to make your images stand out from the crowd. The Smart Auto focus means the camera automatically captures the perfect shot, so you never miss an important moment during any social gathering.

“We know that not everyone wants a typically sized compact camera, and the ST30’s ultra compact body means you can make the camera experience a part of every aspect of your life, with a color to match every mood,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The ST30’s tiny size means it is the ultimate in portability and can fit in small bags and be taken anywhere. It is further evidence of our commitment to be at the forefront of creating cameras which are not only fashionable and fun but deliver a high level of usability and image quality.”

Technology to prevent camera shakes
Whether you’re trying to get to the dance floor or capturing friends on the move, the ST30’s Digital Image Stabilization system stops even the tiniest tremble and enables user to take clear and sharp photos every time.

The perfect portrait at your fingertips through advanced face detection technology
The ST30 helps assure perfect images are captured, with innovative face detection technology, Red-eye fix and even next generation technology that detects facial blinking, so whether it’s bright disco lights or sunshine you can ensure eyes are open and ready for the perfect shot. The ST30 also evens out skin tones, erases blemishes and removes dark circles, so you can control the quality of your appearance in any situation.

Specification Sheet
ST30
Image Sensor 1/3″ CCD
10 Megapixel
Zoom Still Image mode : 1.0X ~ 5.0X
Play mode : 1.0X ~ 13.5X (depends on image size)
Still Image mode:
– Super resolution: 1.0X~1.5X after optical Zoom
– Extra Zoom: Crop Zoom 1.0X~2.0X (Extra Zoom on시)
– Digital Zoom: 1.0X ~ 4.0X: Optical Zoom (X18) –> Super
Resolution (X1.5) –> Extra Zoom (X2) or Digital Zoom (X4)
Play mode : 1.0X ~ 12.5X (depends on image size)
Lens 28mm Wide 3x Zoom Lens
Image Stabilization DIS Digital Image Stabilization
Dimensions 82.0×51.9×16.9mm
Additional features • Smart Auto
• Perfect Portrait System
• (Face Detection, Blink Detection, Smile Shot, Beauty Shot, Self Portrait)
• Smart Album
• Function Description
• Photo Style Selector
Pricing and Availability $99.99
Available in March