G-Shock has joined forces with the pivotal streetwear brand Alife to produce a limited edition timepiece that follows the design language of all Alife products while maintaining the G-Shock standards in water and shock resistance. A first time partnership, the new G5500AL-1 perfectly mirrors the classic, bold, clean and technical advancements native to both G-Shock and Alife.

“We look forward to having the Alife brand and Casio G-Shock produce a product together. It shows that an independent brand such as ours is able to make enough noise that a brand as large as G-Shock will distribute our product worldwide,” said Robert Cristofaro AKA Jestism©1970 of Alife. “It is very exciting and another step in the direction that the Alife brand will head in the future.”

Distinctively black on black, the G-Shock X alife watch features a striking reverse LCD paired with understated white detailing. The advanced feature of Self-Charging, Tough Solar Power technology makes the G5500AL-1 both smart and attractive.

Self-Charging, Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change.

“We are thrilled to work with such a progressive brand as Alife,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We both share a constant commitment to adapt to our consumers needs for cutting edge fashion without compromising quality.”

Accented with the Alife logo on the band and backcase, the G-Shock X Alife watch features 200M Water Resistant, Full Auto EL Backlight, World Time (29TZ/48 Cities), 4 Daily Alarms and 1 Snooze Alarm, 1/100th Sec. Stopwatch, Countdown Timer, Mute Function, 12/24 Hr. Formats, Battery Power Indicator and Power Saving Function.

Available in January 2011, the G5500AL-1 retails for $130. For more information, visit www.gshock.com.