JK Shin, President and Head of Mobile Communications Business at Samsung Electronics, said “The Galaxy S is the result of our 22 year heritage in the mobile industry. It is the realization of our concept of ‘the Smart Life’ – we wanted to makes users’ lives more convenient, more exciting, and more integrated. Today’s milestone shows that we have succeeded: 10 million Galaxy S users around the world are living the Smart Life.”

“The Galaxy S has set a new standard in Smarphones and outperformed even our expectations. We are proud of this achievement; to consistently sell over 1.4 million devices per month clearly demonstrates the consumer demand for relevant, empowering mobile experiences. We will continue to meet this demand, delivering leading innovation and building smartphones that will maximize user experiences.”

Introduced by JK Shin at CTIA Las Vegas in March 2010, the Android-powered Galaxy S incorporates a 4-inch Super AMOLED screen and a 1 GHz application processor that enables vibrant HD videos, rich augmented reality content through Layar Reality Browser, and advanced LBS (Location Based Services).

Supporting Samsung’s drive to create unique mobile experiences, the company initiated a number of innovative global content initiatives and consumer engagement program. Samsung partnered with NBC Universal Digital Studio to produce the scripted comedy “FCU: Fact Checker’s Unit”. Airing in the US from August 2010 on broadband, mobile and video-on-demand, the series highlighted the capabilities of the Samsung Galaxy S and marked the first time a digital series had been distributed globally at launch. The eight specially produced episodes were viewed by over 4.5milllion viewers and FCU was listed as one of the top 3 web series’ to watch in 2010 by Ad Age.

Working directly with Galaxy S users, Samsung also collaborated with multi-platform content company, Current Media to foster the creation of user-generated commercials. Customers from around the world were engaged to submit their own-made videos, demonstrating how the Galaxy S enabled them to live a Smart Life. Selected winning videos were promoted on the Current Media website and Samsung mobile fan page.