Ridgefield Park, New Jersey – December 28, 2010 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of the new WB700, the ultra-slim camera with an impressive 24X zoom function, capable of delivering superb quality images whether your subject is near or far.

The camera features a 24mm ultra-wide Schneider KREUZNACH® lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom. The WB700 delivers sharp images with incredible detail, thanks to the camera’s 16 Megapixel (MP) CCD sensor. The WB700 is also equipped with full manual control and the ability to record full 1080p high definition video (H.264 format). The flexibility of the WB700’s lens and zoom functions allows users to capture a broad landscape in the same 16MP detail as a bubbling brook in the distance.

“We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “On top of the core excellence of the WB700’s 16MP 24mm lens with OIS and Schneider KREUZNACH 18x super-zoom, we have added features that bring surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation.”

High quality and fun shooting

The successor to the successful WB600 and WB650 models, the WB700 includes Samsung’s latest advances in HD video technology so users can capture high quality video footage, as well as still images. The WB700 also features Smart Filter 2.0 – artistic filters in modes such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ alongside traditional features such as ‘fish-eye’, ‘miniature’ and ‘sketch’, giving entertaining and professional finishes at the touch of a button.

Zoom Noise Reduction

Samsung has also introduced new innovation to remove zoom noise from video content. The WB700 uses an advanced noise reduction algorithm that actively cancels out the zoom noise, as the optical zoom slides backwards and forwards, giving you uninterrupted clear sound to complement your detailed High Definition movies.

Ridgefield Park, New Jersey – December 28, 2010 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the NX11 – the latest addition to the highly successful NX family of cameras. The NX11 contains a feature set similar to Samsung’s first mirrorless interchangeable lens camera, the NX10, however the NX11 is also compatible with the new i-Function lens that was introduced for the NX100. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color lens. The launch reinforces the company’s commitment to leading innovation in the compact system camera market.

The i-Function lens puts the perfect picture at the fingertips of all photographers by providing an exceptionally easy way of controlling the camera. Since a typical camera user wraps their hand around the lens when holding the camera, the new i-Function system allows photographers to naturally use their left hand to change the camera’s advanced settings via a button built into the i-Function lens, without needing to take the camera off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button or ring on the lens, meaning easier and quicker configurations while shooting.

The NX11 also focuses on usability, with a change in the grip design to make shooting easier and more comfortable for users. Additionally, the NX11 has a lens priority mode dial, simplifying the search for the best mode for each lens. The camera also includes a convenient, one-touch i-Function button that activates common shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker configuration while shooting. The camera makes taking great landscape scenes or pictures of large groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one press-and-sweep motion. As with the NX10, the NX11 uses the best-in-class APS-C sensor for better image quality. The APS-C sensor is larger than Micro 4/3 and delivers high quality images with ease.

“Today’s launch is important for Samsung in reinforcing our position as a leading innovator in the digital camera market and for showing our innovation in the compact system camera market,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The NX11, while offering the best features of the NX10, has an upgraded design and the additional i-Function capability with more lenses. The launch of our next offering in the NX range also demonstrates our commitment to our customers, by producing user driven innovation in the form of easy-to-use functions and upgraded customization.”

Alongside the built-in flash and built-in electronic VGA (640×480) viewfinder, the NX11 has a 3.0” AMOLED LCD screen. The AMOLED screen reduces the glare from sunlight so that consumers can see their images under any lighting conditions. The user can also get a more vivid, clearer image through enhanced color reproduction. The NX11 provides high quality video with 720p HD recording, and its large APS-C sensor allows the videos to be recorded with shallow depth of field, providing effects similar to those in motion picture movies.