By >Akihabara News Team
Sharp to Migrate Focus to Smartphone Production
Sharp Corporation has released or announced the release of five smartphones this winter and next spring – the IS03 and IS05 on au, LYNX SH-03C on NTT Docomo, and 003SH and 005SH models on SoftBank. With their decision to exit the personal computer market to focus on their Galapagos line of devices and services, led by their two Android-powered ebook readers and new smartphones, Sharp intends to fully leap onto the fast-rising smartphone market platform and increase its market share to about 30% in the next couple years, compared to Apple’s current 60.1% and Sony Ericsson’s 20.6%.
Sharp’s new smartphones are all part of the company’s new Galapagos branding, giving them access to the ebookstore that went online on the same day Sharp’s flagship ebook readers went on sale. They all run Android, giving them the extensibility and flexibility from installing apps on the Android Market; and they have features found on Japanese featurephones, such as contactless IC payment, one-seg, and infrared – which aren’t found on any of the more popular (and non-domestic) smartphones currently on the market. Sharp thus hopes to transfer the experience and know-how it gained from producing its dumbphones, which the company has said it will continue developing, to help its smartphone market share to grow.