To promote the growth of 3D TVs, Sony and BS Fuji (a Japanese TV company) have announced the launch of regular 30-minute 3D TV programs from January 2011 onward. The program is as follows:

January 1 (Sat) 24:00 – 24:30 – “Rail travel in Europe: Orient Express” in 3D (Special edition)
Broadcast the same day from 13:00, “Rail travel in Europe”. A luxury train journey from London to Venice.

January 2 (Sunday) at 24:00 – 24:30 — “Bird-eye Trip (tentative)”
Ultra low-flying journey in a powered paraglider!

January 3 (Monday) at 24:00 – 24:30 — “Sony Aquarium 3D: Aquarium Okinawa Churaumi 2008-2010″
“Okinawa Churaumi Aquarium” screening has been a popular annual event at the Sony Building in Ginza every summer since 2008. 3D video recap of three years.

January 9 onward, every Sunday at 24:00 – 24:30 –  regular TV in 3D