Samsung did a demo of UW or Ultra-Wideband at CeBIT, a technology that allows the exchange of a large data volume (like a DVD for example) between 2 mobile products (phones for example) without passing through the GSM network and thus totally kiling your data subscription. In the same field, Samsung also presented a demo of their Ad-Hoc Routing that allows a chat function between 2 users, games, photo and MP3 sharing, and aonce again without killing your data subscription. The RIAA is going to LOVE this! So here’s some advice to the RIAA: abandon all hope, data sharing will always exist!

Hannover, Germany, March 13th, 2006 – Samsung showcased new levels of connectivity for mobile phones; Ad-hoc Routing and Ultra-Wideband (UWB) technology. Samsung unveiled mobile phones using Ad-hoc Routing technology and demonstrated UWB technology which support phone-to-phone and phone-to-STB(set-top-box) wireless communications for the first time at CeBIT.

Ultra-Wideband
With Samsung’s UWB technology enabled phones, users can transfer large multimedia data such as DVD files and photos to another mobile phone without using the GSM network. Video clips can be quickly downloaded and be displayed instantly on the phone. Also, users can transfer the data to a set-top box and display them on TV. Using UWB technology, people can easily transfer DVD films to a Set-top box equipped with an embedded miniPCI card and enjoy TV viewing on the larger screen immediately.

Ad-hoc Routing
Samsung also demonstrated ad-hoc network routing technology using mobile phones for the first time. This technology enables users to chat, play multiplayer-game, share files and music without using GSM network or any access points (hot-spots). Each handset independently discovers and connects to other handsets to form a multi-hop ad-hoc network. Samsung’s advanced ad-hoc network routing technology allows communication between mobile phones possible in range exceeding hundreds of meters, well beyond the standard scope of 20m to 50m.

Samsung’s ad-hoc technology enabled phones are exhibited in the game and music zones, where users can get hands-on experience on chatting, image sharing, MP3 streaming and game playing using this technology.

With the expected adoption of UWB-enabled mobile phones and Ad-hoc mobile phones in the market, Samsung demonstrates and is ready to offer the technology for futuristic wireless connectivity.

Samsung believes that these technologies will provide an entirely new mobile experience for customers and remains committed to continuing the adoption of innovative technologies.

Please visit Samsung booth at Hall 26 to experience the newest technologies.