SIMPURE (for Simple and Pure) is a new range of DoCoMo 3G and GSM phones, and currently there are 2 models, the SIMPURE L (by LG) and the SIMPURE N (by NEC). DoCoMo opted for a simple and pure design for these easy-to-use phones. These models will not in the MP-war either (with a resolution between 1.3 and 3MP), but they are multi-function devices that are aimed at the massmarket at a very attractive price.