By >Akihabara News Team
FedEx Japan Runs Very Japanese Sweepstakes
The Japanese arm of FedEx Corporation, the Memphis, Tennessee package shipping and logistics services company, are running a very interesting sales campaign in Japan: between the 18th of October and the end of December, customers who ship a package to Europe from Japan can sign up to enter sweepstakes for two of the following prizes: a 10,000 JPY (very roughly 100 USD) gift card, a Team FedEx poster, a 1/200-scale limited edition model of a Boeing 777 in FedEx markings, a file folder and magnetic memo clip with Sanrio’s Hello Kitty piloting a FedEx aircraft… or a FedEx package-toting action figure 7.8 inches tall of hammer thrower and 2004 Olympic medalist (and FedEx Japan CM character) Murofushi Koji in a FedEx uniform.
A company with a cultural association to the United States, providing a sales incentive for customers in Japan to ship to Europe, with a purple-clad (and super-humanly buff) action figure of a Japanese person… If this doesn’t exemplify Japanese pop culture, I don’t know what does.
Updated with a better-resolution photo of the action figure straight from FedEx Japan. Thank you!
exports to the 27 states of the European Union in the first six months in 2010, marking increases of 22%, 17%, and 12% respectively year-on-year.
“FedEx recognizes the importance of inter-regional trade between Asia and Europe and its growth potential,” said Malcolm Sullivan, vice president, Marketing, FedEx Express Asia Pacific. “The central message of this latest advertising campaign highlights how FedEx Europe expertise and ‘know-how’ ensures an outstanding shipping experience.” The new campaign will be launched in eleven Asia Pacific markets – Australia, Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. In Japan, the campaign features the FedEx “superhero” team led by Japanese Olympic athlete Koji Murofushi. The focus of the new advertising campaign is the broad extent of the FedEx network and the strength of its transportation capability, with more than 140,000 employees and a fleet of 660 aircraft that enable FedEx to deliver “quickly and reliably to
In keeping with a 2006 sponsorship contract, FedEx and Mr. Murofushi have worked together on marketing activities such as advertising campaigns, Corporate Social Responsibility programs and events in which Mr. Murofushi has served as a courier. Said Masamichi Ujiie, regional vice president, North Pacific, FedEx Express “Mr. Murofushi has always focused on striving to give more than his best, which has epitomized our service-oriented commitment to always delivering excellent performance. Through this campaign, we hope to show our shared values and the continuous efforts of FedEx to provide service that exceeds our customers’ expectations.”
In Japan, in addition to newspapers and magazines, the integrated ad campaign will include outdoor billboards and posters at FedEx/Kinko’s locations and train stations, video content for commuter train advertising monitors and digital display screens in train stations, Internet banner advertising and other media.
As part of the campaign, FedEx is implementing the “TRY!FedEx Europe Campaign” promotion in which customers who send packages to Europe have opportunities to win great prizes. The prizes include an invitation to a premium party to meet with Koji Murofushi and receive the Koji Murofushi “Hero Figure” (a FedEx limited edition action figure). Also, anyone who opens a new account during the campaign period and sends a package to Europe will get a QUO card worth 500 yen.
Since the beginning of the year, FedEx has introduced a number of service enhancements across key Asian markets to further strengthen connectivity to Europe, such as the launch of a new direct flight from Hong Kong to Charles de Gaulle airport in Paris, offering overnight service for International Priority® shipments across Europe, an industry first. In September, FedEx also introduced later pick ups low-value shipments bound for Europe from
Shanghai, Suzhou, Hangzhou, Ningbo and Shaoxing in China.