Published on September 20th,2010 at 3:01 PM
By >Daimaou - G.G-B

Fujifilm FinePix X100, when the past meet the present.

Fujifilm FinePix X100, when the past meet the present.

Fujifilm may not have the most incredible and amazing Digital Camera on the market, but they know how to make descent ones with great design, and today’s new FinePix X100 may just be the pinnacle of Fujifilm design.

Our newly introduced X100 comes with a 12.3Mpix APS-C Senos Censor and uses Fujifilm EXR technology, as well as being capable of shooting video in 720p and supporting SDXC memory cards. But the most interesting feature of this camera, beside its gorgeous look, is its hybrid viewfinder enabling you to switch between optical and the usual electronic viewfinder.

Fujifilm FinePix X100

PHOTOKINA 2010, COLOGNE, GERMANY, September 20, 2010 – FUJIFILM Corporation is pleased to announce the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a newly developed Hybrid Viewfinder, due for commercial release in early 2011.

The FinePix X100 is aimed at the professional photographer or keen enthusiast looking for exceptional quality pictures from a compact camera. It is designed to appeal to the millions of DSLR users who need a slim back-up camera for high quality in-fill shots when the use of a bigger SLR system is either inconvenient or impractical. Or, of course, it can be used as a professional’s only top-end camera, if size and versatility are the primary considerations.

Fujifilm has closely studied the current line-up of professional cameras and feels that there is a strong need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR. Using the experience of working with generations of photographers using famous emulsions like Velvia, Provia, Astia etc., Fujifilm engineers distilled this knowledge into months of careful study to create the perfect compact-sized professional camera.

The priority for this model is picture quality, so it was decided to make the highest quality possible lens and sensor combination, built from the ground-up. The lens chosen is a fixed, prime F2 lens, made by Fujinon, manufactured to perfectly match the APS-C custom sensor. Added to this is the newly-developed EXR Processor, which combines all the latest image processing technology Fujifilm has technology built up over the years.
Other cameras on the market look to fill the need for the ultimate ‘compact’ professional camera, but the Fujifilm development team believe that, having listened to the marketplace, the FinePix X100 offers a number of technical developments that will set this camera apart from other contenders. The main technologies employed in this camera are as follows:

Hybrid Viewfinder (New Development)
The Hybrid Viewfinder on the FinePix X100 combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras. By using integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control. The new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.

While digital compact cameras have become ever slimmer and more compact in recent years, composing and viewing shots on large, higher resolution LCD panels on the back of the camera has become the mainstream practice for today’s users. On the other hand, shooting with an optical viewfinder is the standard practice for conventional film cameras and the preferred method for large numbers of digital camera owners. Many prefer the finder to be as close as possible to the eye so the user can focus attention exclusively on photo composition to get a clear view of the subject without distraction.

While traditionalists prefer the clear, sharp view of an ‘optical’ finder, modern electronic displays, giving data like shutter speed, aperture, white balance, exposure correction and sensitivity can aid the photographer tremendously. The new Hybrid Viewfinder on the FinePix X100 aims to give the user the ‘best of both worlds’.

Further specifications for the Hybrid Viewfinder are as follows:
- The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
- In optical viewfinder mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable.
- Displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings.
- In electronic viewfinder mode, the photographer can preview the picture or playback the result with the “through the sensor” image review. Available with one-touch switching ease, this capability enables the user to preview and confirm exposure settings, depth-of-field effects, white balance, and macro shots.

12.3 Megapixel APS-C CMOS Sensor
- The FinePix X100 features a custom CMOS high-performance sensor, internally optimized and developed exclusively for this model.
- Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
- When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) – a capability not available in conventional compact cameras.
- The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*1) and a high-performance image processor captures exceptionally high-quality images over the entire sensitivity range from low to high ISO settings.
- The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.

Via Fujifilm
Category Cameras
              
Fujifilm FinePix X100, when the past meet the present.
Related Articles


 

0

Méopad, Taxan Japan new Tegra powered Windows CE 6.0 MID.

6

[TGS 2010] Tokyo Game Show video Walk-through.

Comments
 

  • Wook Chang (X1 Owner)

    This beautiful, no one can refuse to buy one. I will buy one definitely for sure. Nikkei predicted the price between 120,000 and 150,000 Yen. Ouch! However, I am willing to pay that price for this beautiful camera. (Please put in a manual focusing ring on the lens.)

 

0

Panasonic - Massager that relaxes your muscles and warms them gently

1

World's lightest and thinnest circuits pave the way for 'imperceptible electronics'

0

Panasonic - Smartphone-sized portable full body massager

0

Nestlé - KitKat - 2013 summer seasonal special flavors

0

Turn your iPhone 4/4s or 5 into a real pocket camcorder thanks to Donya

0

Japanese Technology from the Future Friday!

0

LG - Pink-colored model will be added to Pocket photo

3

Sharp - Electronic handwriting notebook that can save 2000 pages data

0

LG - Ultra-wide LCD monitor with a cinematic 21:9 aspect ratio

0

Panasonic – DMC-XS3 – Slim & classic designed Lumix camera

0

Panasonic - DMC-FZ70 - Lumix camera with the world's first 60X optical zoom

0

Japanese Robots: The Seemingly Least Cool Robotics Story of July is a Must-Read!

1

Sony - α58 - DSLR camera with interchangeable lenses

0

Thanko - 7.5mm biz card sized portable battery - Increased in battery capacity by 1200mAh over the previous model

0

JVC Kenwood - ADIXXION "GC-XA2" - dustproof, shockproof, waterproof, low-temperature resistant action camera

0

NTT docomo - Disney Mobile on docomo F-07E - Disney official smartphone