LG Electronics (LG) is showcasing a major breakthrough in
mobile and home convergence at this year’s IFA trade show in Berlin. The new
technology makes it possible to share multimedia files on LG’s upcoming LG Optimus 7
and all DLNA compliant digital devices at the touch of a finger.
LG’s unique multimedia sharing technology on LG Optimus 7 allows users to enjoy
content on the phone across today’s digital platforms with a simple finger flick. This
preinstalled feature allows users to send files directly from the phone’s media galleries,
without having to leave for another application. The phone will automatically display
compatible devices in the same Wi-Fi zone and let users literally flick media files to the
targeted device. Users can transfer multimedia saved on their phones — 720p HD videos,
high-resolution photos and high-quality music files — wirelessly to their TV or home
theater system.
“This unique feature is a direct response to the growing need for technologies that
empower users to share multimedia content across electronic devices,” said Mr. Seongjin
Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc. “LG
Optimus 7 smartphones will be at the center of a complete entertainment experience,
representing LG’s leadership in mobile convergence.”
This unique media file-sharing technology will be embedded in upcoming LG Optimus 7
smartphones, which go on sale early in the fourth quarter of this year. With more than
240 leading consumer electronics brands adopting the media sharing technology, DLNA
is expected to set a new industry standard for home entertainment.