Schedule to be available in Japan early august for the Z800EXR, Z80, JX280 and S2800HD and early September for the F300EXR, Fujifilm latest Point & Shoot line and Bridge aims to give Fujifilm the edge over its competitors.

Fujifilm F300EXR. Our newly developed point & shoot, comes in a stylish and compact body following in the footsteps of the F Series and features not only a 12Mpix Super CCD EXR sensor, but also a 15x optical Zoom, a new Hybrid AF including a Contrast AF and Phase detection AF. The F300EXR also features an intelligent CCD Shift stabilization system using a new Gyro Sensor, a Motion 360 Panorama, a better and accurate Optical Zoom with better noise handling, Face Detection, Face recognition, ISO Speed up to 12800, a 3” LCD and a 720p Video mode and HDMI.

Fujifilm Z800EXR. Keeping it small, still powerful, Fujifilm new Z800EXR is a 12Mpix Super CCD EXR sensor point & shoot, available in 4 different colors including a “Pink” and “Red” model. Clearly targeting active women, our cameras comes with a 5x optical Zoom, a 3.5” touch LCD, an Intelligent IS, Motion 360 panorama, Auto-Image rotate, 720p video (No HDMI) YouTube/FaceBook easy web uploader, Dog & Cat Mode, and both Face detection and recognition.

Fujifilm S2800HD. Our 14Mpix bridge includes a 18x optical Zoom, (28-540mm), a 3” LCD, Dual Image Stabilization, ISO speed up to 6400, 720p video recording with HDMI out, Face Detection, Blink detection, Smile Shot, SR Auto (Scene Recognition Auto), Tracking AF, Motion Panorama and can be used with 4x AA batteries.

FinePix Z80. Another point & shoot with a impressive 14.2Mpix censor, 13Mb of internal memory, available in 3 different “pastel” colors, 5x optical Zoom, ISO speed up to 1600, 720p Video mode with YouTube uploader, SR Auto, TTL Contrast AF and Phase detection AF and a 2.7” LCD.

FinePix JX280. The last Point & Shoot announced today by Fujifilm, comes like the Z80 with a 14.2Mpix censor, ISO Speed up to 3200, 5x optical Zoom, 720p video mode, SR Auto, Panorama Mode, Ir Mode to beam photo to your Ir capable phone and a 2.7” LCD.