Published on July 21st,2010 at 9:55 AM
By >Daimaou - G.G-B
By >Daimaou - G.G-B
Alex e-Book reader aka Hanvon T61 and its Chinese approach to marketing.
Hanvon latest e-Book reader T61 available in China is nothing else than a re-branded Alex reader and in order to celebrate the T61 launch over there they decided to offer our e-Book reader a proper marketing campaign with some “elegant” real life situation photo where an “average” chinese lady is enjoying walking around with her T61…
Not sure this campaign will be very popular in other countries beside Asian ones, but personally I kind a like it, go figure !
Via Zol
3 Comments
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