The Japanese are a big fan of golf, and even if a lot of people are playing it (or they have a set of clubs at home anyway), it’s not always easy to play a set of 18 holes without:

1) spending 3 hours in your car to get there
2) spending the equivalent of 3 working days to pay the Green Fee

It’s not uncommon to see people practice their swing in the small residential streets of Tokyo.
XaviX offers the possibility to play golf at home, in front of the TV… not a new concept, but the target audience of XaviX are the real golfers by offering a product that is very close to a real life game.

Their ad on TV (video)

The same approach exists also for baseball.

We kept the best for last: you can do your sports thing at home with Jacky Chan, or even some boxing (still with Jacky)… quite a lot of fun things!

The videos

PUB 1
PUB 2