By >Akihabara News Team
Clarion and Nokia team up to define next-gen in-car infotaintment
Clarion, Japan-based company founded in 1940 and specialized in car audio and electronics, announced today teaming up with Nokia to develop a technology dubbed as “Terminal Mode”. The objective of the technology is the integration of in-car devices with smartphones so that they can seamlessy work together and also so that you can enjoy a vast array of applications and services dedicated for smartphones on in-car devices as well.
Through this partnership Clarion aims to develop the smartphone interface that Nokia and Consumer Electronics for Automotive, CE4A are proposing as industry standard, as well as to build an application service business for in-car devices utilizing the Ovi Store application service by Nokia. Clarion is also targeting accelerated development and greater commercial dominance of in-car information systems for the Europe and North America markets where Nokia has a strong presence, as well as China and other emerging markets.
“By integrating the Terminal Mode technology into in-car information systems such as car navigation developed by Clarion, we will be able to bring to customers the vast array of applications and services available to smartphones on in-car devices. The integration of in-car devices with smartphones will provide better user experiences for consumers and lead to radical changes in in-car information systems,” says Tatsuhiko Izumi, president of Clarion.
“Through a stronger collaboration with Nokia and NAVTEQ, which supplies map information for our car navigation systems in overseas markets, it will be possible to utilize smartphone functions and services for in-car information system functions and support services such as intelligent transport systems (ITS), advanced driver assistance systems (ADAS), and navigation coordination.
“Nokia believes that Terminal Mode is an ideal base for industry innovation, allowing existing and new kinds of services to be extended into the car,” says Vesa Luiro, Automotive Director at Nokia. “We are already committed to collaboration with the automotive industry and this alliance with Clarion will further improve the user experience in the car and enable consumers to access their favourite internet services and smartphone applications, wherever they are.”
Clarion ranked among the top 93 Global OEM parts Suppliers by Automotive News.
Clarion joined Hitachi-group as a consolidated subsidiary since 2007. Clarion, an international leader in car audio and electronics since 1940, conducts research, development, engineering, design, manufacturing, sales and marketing of vehicle entertainment, navigation, communications and security products for the automotive and recreational vehicle environments. Clarion has over 10,000 employees worldwide and 12 factories in 10 countries, with marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the Web at www.clarion.com