Football fans in 7 countries including South Africa, Germany, France, Italy, Australia, Brazil and Mexico will have the chance to watch in 3D not only the highlights of the 25 matches filmed during the 2010 FIFA World Cup, but also music, movies and games from across the Sony Group. The premier location being Nelson Mandela Square in Sandton, Johannesburg, other locations will also include three 2010 FIFA World Cup stadiums including Soccer City, Durban, and Cape Town.

The 3D experience pavillion at the Nelson Mandela Square is scheduled to be opened to the public starting Wednesday, June 9, while in the rest of the countries mentioned the pavillions will be opened on the starting date of the World Cup, on June 11.