By >Akihabara News Team
Sony to sponsor Rock n’ Roll Marathon Series in the U.S.
Organized by the California-based media and event entertainment company the Competitor Group, Inc to promote running, the Rock n’ Roll Marathon starts on June 2, the American National Running Day. Considered to be the largest and the most widely attended marathon series in the world, it combines music and sports by lining local bands playing music along the race course while also raising money for charity.
“What better occasion than an event like this to promote our new wire-free wearable “Fitness Walkman”, the W series MP3 player” must have thought Sony hence sponsoring the Rock ‘n’ Roll San Diego Marathon & Half Marathon on Sunday, June 6 with the W series Walkman as the “Official Digital Music Player of National Running Series”.
San Diego, Calif., May 25, 2010 – The Competitor Group (CGI) today announced that the Sony W Series Walkman® MP3 Player will become the Official Digital Music Player of the Rock ‘n’ Roll Marathon Series.
“With its electrifying combination of music and fitness, the Rock ‘n’ Roll Marathon Series is an ideal match for the new Walkman W-Series,” said Mike Kahn, director of the Mobile Music business for Sony. “Featuring a unique wire-free design, our new MP3 player frees both your workout and your music from the bounds of cumbersome wires, making it an ideal companion for runners and athletes of all ages.”
The new Sony Walkman W Series features a convenient lightweight, wire-free and wearable design, and with 2 GB of maximum capacity can hold approximately 470 songs. Further, the MP3 player is water resistant, allowing it to be used in all kinds of weather, and also features a handy quick-charge option. With just three minutes of charging time, the player can run for about 90 minutes, providing plenty of music for a workout.
“We are proud to partner with Sony in connecting runners with music, which is the true essence of the Rock ‘n’ Roll Series,” said John Smith, Senior Vice-President of CGI. “Our national platform and series of events gives Sony the ability to touch some of the healthiest and most affluent consumers through multiple channels.”
The Rock ‘n’ Roll Marathon Series provides an enjoyable running experience for participants and spectators featuring live, local bands playing at every mile along the race course. With fourteen running event across the nation, it is the largest and most widely attended marathon series in the world. Event weekend kicks off with a two-day Health & Fitness Expo and concludes with a finish line festival as participants celebrate with their families and friends at a headliner concert.
Sony will launch its sponsorship at the Rock ‘n’ Roll San Diego Marathon & ½ Marathon on Sunday, June 6; a sold-out race with 30,000 entrants and a new finish line at SeaWorld. With an integrated marketing campaign, Sony will reach runners through an interactive mobile experience at the Health & Fitness Expo and finish line festival. Sony also will have digital presence online at competitor.com and runrocknroll.com.
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