Already popular in the USA, Sharp Quatron TVs featuring not 3 but 4 colors including the usual Red, Green, Blue (RGB) but also the “Yellow” (RGBY), are now going to be even more popular! Indeed today Sharp announced their new Quatron 3D Panels in Japan. If so far this announcement has just been a pure technological one and no information has officially been provided on the name of the future TV series featuring this Panel, we know, however that Sharp are hoping to release TVs up to 60” featuring their UV2A technology as well as active shutter glasses and industry’s highest brightness panels.

Press Release

Sharp Corporation has developed the world’s first four-primary-color 3D LCD featuring the industry’s highest brightness with extremely low crosstalk (undesirable double-contour “ghost” images). By wearing special 3D glasses, viewers can enjoy impressive 3D images with an exceptionally realistic sense of depth.

The newly developed 3D LCD by Sharp offers a radical new solution to the above problems by combining four of Sharp’s unique, one-of-a-kind LCD technologies, including UV2A technology, Sharp’s core technology for LCD TV panels, four-primary-color technology, FRED technology, and side-mount scanning LED backlight technology. This LCD is optimized for 3D TV, as screen brightness when displaying 3D images is 1.8 times higher than that of the conventional displays, and crosstalk is extremely low. Sharp’s four-primary-color technology utilizes four primary colors, adding Y (yellow) to the three conventional primary colors of R (red), G (green), and B (blue). This technology contributes to brighter, more vivid colors thanks to higher light transmission efficiency through the panel and a wider color gamut (range of colors that can be reproduced), which had been difficult to attain on conventional three primary color displays.