The new concept model introduced at PMA is an ultra-compact Digital SLR camera that employs an Exmor APS HD CMOS sensor, which provides full AVCHD video capability and uses interchangeable lens. This is the only information available for now about the new concept.

Furthermore, “Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance” and “Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas” seem also to be among the highlights of the Sony booth.