Samsung announced today its new Diva Collection 2010 phones in the TV commercials and print adds of which will feature Estonian top-model Carmen Kass. The first two models of this collection targeting glamorous fashionable women are the Diva (S7070) and the Diva folder (S5150). They both have features designed to appeal their female customers such as ‘Beauty Effect’ and ‘Lomo Effect,’ for artistic retouch on photos and portraits, Pop-up SNS (Social Networking Service) as an instant notifier of updates of friends on social networking sites, ‘SOS Message’ and ‘Fake Call’ to call assigned public security services and get a fake call when needed and ‘Wish List’ to streamline shopping list.

The Samsung Diva Collection 2010 is scheduled to be launched this month in the UK, France, Germany and other European countries, followed by Southeastern Asia and China.