Published on January 4th,2010 at 5:03 PM
By >Akihabara News Team

Samsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lens

This first model in NX series stands out above all as boasting a sensor sized like those found in DSLR cameras. Samsung managed to integrate 14.6 megapixel APS-C sized CMOS sensor with mirrorless interchangeable lens into a compact body of only 4.8 “ (W) x 3.4 inches (H) x 1.6” (D) weighing 0.78 pounds (without battery and card). What’s more it also features a large 3”-diagonal AMOLED screen liberating you from the need to shield the screen with your hand under bright sunlight. It is also capable of shooting 720p HD videos as MPEG-4 format at 30 frames per second…

Samsung Digital Imaging Company Inc., today announced the Samsung NX10 at the Consumer Electronics Show in Las Vegas – an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe IIProengine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.

The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.

Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. S J Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry round with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”

Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the right shoot mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

Via Samsung
Category Cameras
Samsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lensSamsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lensSamsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lensSamsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lensSamsung unveiled NX-10, Micro Four-Thirds DSLR with interchangeable lens
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  • Author

    Hmmm…this Samsung has a APS-C sensor. Doesn’t micro four thirds camera has a much smaller (2x) four thirds sensor?

    • Lime

      Agreed. The title has been described with wrong words. The title should be something like “Samsung unveiled NX-10, Mirrorless APS-C Sensor with Interchangeable Lens like DSLR”

  • TC

    If it doesn’t have a mirror/pentaprism viewfinder it is NOT a DSLR… Doing away with that assembly is the whole point of the micro 4/3 system in any case…

  • Chris

    This is not a Micro 4/3 camera, it is Samsung’s own mount. It uses the same size sensor as many DSLRs (Pentax for example), but lacks the Mirror. The confusion in the name of these cameras is that the logical term DSL is easily confused with the broadband systems ADSL and SDSL.

    They need a name like DILS (Digital Interchangeable Lens System) or the like.

    Some people have been ragging on Samsung for making a proprietary system, last time I checked EOS, Alpha, 4/3, etc were all proprietary. Even the much famed SD format is a Panasonic format (like Sony 3.5″ floppies and JVC VHS) it just gets licensed.

  • Sakaphoto

    Definitely not micro Four-Thirds, but very similar. By the time Samsung get this one to stores, Panasonic will have likely announced its fourth micro Four-Thirds model.

    These hybrid bodies do need a category name. I’ve seen EVIL (Electronic Viewfinder, Interchangeable Lenses) and the acronym does have some appeal, especially the way traditionalists feel about the change.

  • tkins

    A micro four thirds system is a specific system, with its own mount and sensors. The Samsung’s NX10 is maybe the equivalent from Samsung to that system, but it is not Four Thirds.

  • SpcghostII

    To all of you peps out there who have not done enough research it IS a 4/3 system, Micro 4/3, Panasonic and Olympus already have there’s out,, All of them can interchange lenses with each other. There is also adapters out to use the full size 4/3 lenses that are on the market. So know that Samsung has one out I would expect Pentax to introduce one soon also since Samsung has been using there bodies. So as for the comment about Proprietary that would be incorrect since you will be able to put a Panasonic or Olympus lens on each of these cameras.

  • Elton Saheki

    The sensor size may be similar to the Panasonic/Olympus Micro Four Thirds systems, but the lens mount from Samsung is completely new. So, no native compatibility, between lenses.

  • Jones

    A NX10 user in Japan posted a review. Here is the link in Japanese:

    But, you may use the Google translation in English as:

    It is quite impressive.

  • Brian

    Samsung Digital Imaging is opening an event using NX10. It is caled “World Creative Imaging Competition.” Everybody is welcome to vote for the best creative images. For more information, visit
    The online vote will be held between Mar. 29 ~ Apr. 11.

    I am excited what kind of creative images will be taken.

  • thomas

    I’m disappointed i bought this camera. the af may be fast, but it doesn’t engage in many lighting conditions. the manual focus is very poor – almost impossible to see when i have the subject in focus. the k-mount adapter is not available in korea and reportedly i will not have AF on any lens i attach. so far i’ve not been able to find out or test the impact the adapter will have on a lens i wish to attach to this camera. i think i’ve been shafted my sales people in korea – the adapter will negatively affect their sales of their lenses so they are keeping it off the market here for now.

  • petroly

    I am sure how the 3D video was made by NX10.
    It is an interesting video, though.

  • Bond

    There is a funny video clip about NX10 in Youtube. It’s awesome.



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