Sony to render 2010 FIFA World Cup to World’s First 3D Football Fest

Published on December 4th,2009 at 3:31 PM
By >Akihabara News Team

Sony to render 2010 FIFA World Cup to World’s First 3D Football Fest

Category: Home Entertainment - Tags: 3d, Fifa, Sony, World Football Cup

Football fans will sure enjoy watching football this time more than ever in history. Thanks to the collaboration between FIFA and Sony, we will be enjoying a total of 25 matches of the 2010 FIFA World Cup in South Africa in 3D as they will be produced using Sony’s 3D professional cameras. And considering we are on the very brink of entering the 3D era, SONY’s smart move will sure accelerate the process with considerable benefits for them in return while guaranteeing a very enjoyable football watching for the Fans.

Viewers will be able to enjoy 3D experiences at the following locations:
• During the 2010 FIFA World Cup, FIFA will host the “International FIFA Fan Fest” public viewing events in 7 cities around the world (Berlin, London, Mexico City, Paris, Rio De Janeiro, Rome, and Sydney). At Sony’s commercial displays located within the “Fan Fest,” people will be able to enjoy and experience promotional highlight trailers of the FIFA World Cup in 3D.
• In anticipation of the Official 3D Film, viewers will be able to watch promotional trailers for the film of the World Cup in 3D at retail outlets(including Sony stores) that sell Sony products around the world.
• Sony Pictures Home Entertainment plans to produce and distribute the Official 3D Film on the Blu-ray Disc and other formats.

Via Sony Insider

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