Published on September 4th,2009 at 12:59 PM
By >Daimaou - G.G-B

Sony Ericsson Shows the New Xperia Pureness at London Brand Event

It seems that LG with thier LG-GD900 made some envious people, like let’s say… Sony Ericsson? Behold the very elegant and stylish Xperia Pureness. We’re still waiting for a more detailed press release and specs, but I admit that I love the screen…

September 3rd 2009 – Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009.

Category Phones
              
Sony Ericsson Shows the New Xperia Pureness at London Brand Event
Related Articles


 

0

Ripple Korea to Boost Their Ripple Look with an Atom 330 CPU

2

Sony Xperia X2 Officially Official

Comments
 

 

0

Panasonic - Massager that relaxes your muscles and warms them gently

1

World's lightest and thinnest circuits pave the way for 'imperceptible electronics'

0

Panasonic - Smartphone-sized portable full body massager

0

Nestlé - KitKat - 2013 summer seasonal special flavors

0

Turn your iPhone 4/4s or 5 into a real pocket camcorder thanks to Donya

0

Japanese Technology from the Future Friday!

0

LG - Pink-colored model will be added to Pocket photo

3

Sharp - Electronic handwriting notebook that can save 2000 pages data

0

LG - Ultra-wide LCD monitor with a cinematic 21:9 aspect ratio

0

Panasonic – DMC-XS3 – Slim & classic designed Lumix camera

0

Panasonic - DMC-FZ70 - Lumix camera with the world's first 60X optical zoom

0

Japanese Robots: The Seemingly Least Cool Robotics Story of July is a Must-Read!

1

Sony - α58 - DSLR camera with interchangeable lenses

0

Thanko - 7.5mm biz card sized portable battery - Increased in battery capacity by 1200mAh over the previous model

0

JVC Kenwood - ADIXXION "GC-XA2" - dustproof, shockproof, waterproof, low-temperature resistant action camera

0

NTT docomo - Disney Mobile on docomo F-07E - Disney official smartphone