Published on September 4th,2009 at 12:59 PM
By >Daimaou - G.G-B

Sony Ericsson Shows the New Xperia Pureness at London Brand Event

It seems that LG with thier LG-GD900 made some envious people, like let’s say… Sony Ericsson? Behold the very elegant and stylish Xperia Pureness. We’re still waiting for a more detailed press release and specs, but I admit that I love the screen…

September 3rd 2009 – Today at a business update meeting, Sony Ericsson showed the new Xperia™ Pureness, a simple design phone which brings together beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology”. The Xperia™ Pureness will be officially launched in November 2009 through selected retail distribution channels in key cities around the world.

The handset was shown to media attending an event to launch Sony Ericsson’s new brand direction where the company also confirmed its alignment under the Sony make.believe brand message.

Xperia™ Pureness approaches the mobile phone as a work of art rather than technology. The company’s designers aimed to sculpt an object of design that reflected the purity of water and a sense of calmness when not in use.

More details on Xperia™ Pureness will be available when the phone launches in November 2009.

Category Phones
              
Sony Ericsson Shows the New Xperia Pureness at London Brand Event
Related Articles


 

0

Ripple Korea to Boost Their Ripple Look with an Atom 330 CPU

2

Sony Xperia X2 Officially Official

Comments
 

 

0

JVC Kenwood new HA-S200 Overhead headphones comes with a unique Flip-up design

0

Panasonic demonstrates Interactive Plasma Display Where 4 People Can Write in Different Colors at Once

0

LG ushers in a new era with its latest 55" OLED TV

0

NHK and Hitachi unveils the world's first Ultra High Definition shoulder-mount camera

0

NHK Hybridcast making broadcast TV interactive

0

Fujifilm finally bring its XP50 tough camera to Japan

0

Sony introduces the CP-A2LAPKS, a new handy wind-up USB charger

3

Thai male arrested for selling 6 baby corpses

0

Samsung Release Premium Smart Monitor 970 with Better Picture Quality and Design in Korea

0

Pentax Introduces a new weather resistant capable K-30 DSL

0

MAL-4535SBKU3, Marshal new USB 3.0 HDD duplicator!

0

Fujitsu's 5mm thick palm vein sensor small enough to fit on a tablet

0

Fujitsu demonstrates Skin care smartphone app that tracks skin condition over time

0

Panasonic introduces three new Gorilla PND in Japan

0

Samsung Electronics Presents a New Graphene Based Transistors

0

San-Ei bring us two new stunning Super Mario 3DS stuffed Mario and Luigi