In the heart of Tokyo and just a few km away from Akihabara News HQ, this morning Ricoh announced their new high-end point and shoot, the GR Digital III.

The GR Digital III features many little improvements that makes a huge difference in terms of quality and speed compared to the GR Digital II. First it’s a 10Mpix point & shoot, with a newly improved 28mm/F 1.9 “FAST” GR LENS combined with a new GR RNGINE III gives sharper images with more detail even in high ISO and keepis amazingly crispy and brilliant results in low ISO range too.

A Nice little toy that like the DP2 is limited to the gentleman shooter or artist rather than grandma. So if you’re serious about photography and want a nice little compact camera, you now have another alternative to the G10 and DP2, gentlemen… Let’s shoot!