Samsung Electronics Co., Ltd. today showcased a new environment-friendly mobile handset, ‘Samsung E200 Eco,’ at the OR@S (Olympic Rendezvous @ Samsung) in Beijing.

A 9.9mm slim bar E200 is re-launched with a new name, ‘Samsung E200 Eco.’ The phone is made with more substantial materials for the environment. Its whole external case is made from ‘bio-plastic,’ which contains natural plant-based materials extracted from plant such as corn.

Samsung will extend application of bio-plastic to endeavor in reduction of fuel consumption and carbon emissions in the manufacturing process. 1-ton of bio-plastic used in E200 Eco is able to reduce 2.16-ton of CO2 compared with Polycarbonate produced from petroleum. Samsung has been making an effort to develop more renewable and eco-friendly materials in collaboration with Cheil Industries.

Additionally, Samsung E200 Eco is packaged in a non-coated recycled paper box, which is also environment-friendly. This mobile phone will be available on the European market from early September.

“We are committed to being an environmentally and socially responsible corporate citizen.” said Geesung Choi, President of Samsung’s Telecommunication Business. “We strive to make more products as green as possible and to proactively set up and expand a phone recycling system”

Other two eco-friendly phones, the W510 and the F268 were also showcased with Samsung E200 Eco at Green Zone in OR@S during the Olympic Games.

Samsung W510 is Samsung’s first mobile phone with ‘bio-plastic’ made from natural materials extracted from corn. During W510 production, Samsung did not use any heavy metals, such as Lead, Mercury, and Cadmium.

Samsung F268 is the first BFR / PVC free mobile phone. The device as well as all the accessories including charger and headset do not contain any BFRs(Brominated Flame Retardant) or PVC. Moreover, it has an alarm function to encourage users to unplug their charger when the devices are fully charged. The product follows the Energy Star requirements as well.