By >Daimaou - G.G-B
91% of Japanese People Won’t Buy an iPhone, or How Strange Japanese Media Can Be
I’ve been living in Japan for over 6 years now and I’m thrilled to be living here rather than my native France. I have to admit that I’ve never seen such low quality and ethics when it comes to the press and media in general… you can’t imagine how crazy things are here and how stupid too. I’ve been working in IT industry journalism (if I can call it journalism) as well as automobile journalism for quite some time now (with NihonCar.com and ManualGear.com)… In every case I’ve had access to data and information that you don’t, giving me a better understanding of what goes on here.
Today I saw something quite “horrific” on the Tech-On website that belongs to one of the biggest and most powerful printing companies in Japan… Nikkei.
This isn’t the first time that Tech-On has bashed Apple, remember this oh so nice article on the MacBook Air “The MacBookAir is Badly Designed and Too Expensive to Produce” say Japanese Engineers
And today here’s what was said on the front page of their website, “Survey: 91% of Japanese Will Not Buy iPhone” with a nice graphic… They argue that not being able to not replace the battery on the iPhone is a major issue for Japanese consumers, and why many people won’t buy it.
I have to agree that not being able to replace the iPHONE battery is one of the most silly and inconvenient options ever conceived… Yes that’s right… but how could they write such a title.
Let’s look closer… “This research was conducted in the wake of the announcement by SoftBank Mobile Corp that it will release the iPhone in Japan (See related article). Targeting Internet users aged primarily 20 to 49, iSHARE asked questions about their intention to purchase an iPhone, as well as other questions and received 402 responses over the Internet.”.
What ? 402 responses over the internet? Sorry for being rude here, but what the hell is that ?!?!?!
1) Let’s get this straight… In ANY respectable sales and marketing school you’ll learn that the minimum participants for a valid survey must be at least 1000. Surveys must be performed in a particular way and in different locations for them to be to accurately quantifiable, like face to face or over the phone… An internet survey is bullshit, and can be easily falsified… (cookies can be erased, IPs can be easily changed, email can be faked, name blah, blah, blah…), Basically, one person would be required to reach 402 people in one day.
2) Let’s get back to numbers… 402 persons… ok let’s put this in perspective. In Japan in May, 2008, there were a total of 89,525,000 mobile phone users (3G). And as for Softbank, the 3rd on the list and the company that will receive the iPhone on its network, we have 14,806,000 subscribers… Finally, Japan has 127 million inhabitants. So let’s see thing this way:
-Of the over 89 million mobile phone users (3G) in Japan, this survey represents something like 0,00045% of the users…
-Just for SoftBank and its 14-Million users, these 402 people represent something like 0,0027%….
-Now, let’s get a little crazy and compare these 402 responses to the 127 million Japanese (me included)… We have something like 0,00032%…
So how on earth is something like 0,00045% of mobile phone users representative of all of us?
We also have to consider that neither Apple Japan nor SoftBank are communicating on the iPhone 3G which is due to be released in less than 3 weeks now. As for today, we still have NO IDEA whatsoever where Japanese people will be able to purchase the iPhone and how much it will cost… We called both Apple and Softbank this morning and both were not able/allowed to provide any answers… Come on! How, after just talking to 0,00045% of the entire mobile phone user population, Nikkei can write such pompous title: 91% of Japanese People Won’t Buy an iPhone.
To Tech-On and Nikkei… Stop being ridiculous, stop spreading erroneous information, and start rethinking what journalism is!
From Daimaou (who is not making any friends over at Nikkei).