“I am delighted at this opportunity to partner with Apple,” said
Masayoshi Son, SBM chairman and CEO. “SBM’s and Apple’s shared vision of
promoting the innovative integration of the Internet and mobile phone
through the distribution of iPhone is exciting. iPhone has been
enthusiastically received around the world, and we think it will be popular
in Japan as well.”

“Japan is one of the world’s most advanced mobile markets and we are
thrilled to partner with SoftBank to launch iPhone 3G there next month,”
said Tim Cook, Apple’s COO. “iPhone 3G is an amazing product and we think
customers in Japan will love it as much as we do.”

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.

The Softbank Group has upheld its corporate policy, “Endeavoring to
benefit society and the economy and maximize enterprise value by fostering
the sharing of wisdom and knowledge gained through the IT revolution” since
the foundation in 1981. Subsequently it was successful in the publishing
business and the distribution of packaged software for PCs. In 2001, the
Group entered into the broadband business, “Yahoo! BB”, very early and
brought dramatic innovation to the Internet environment in Japan,
encouraged by overwhelming support from customers. The Group entered into
the fixed-line telecommunications business in 2004 and into the mobile
communications business as SBM in 2006. Through innovative pricing and
attractive product strategies it achieved the No. 1 position in net
additions for FY 2007 in the Japanese market (number of subscribers
18,952,800 as of end of May 2008 ).

As a corporate group based on Internet-related businesses, the Group
will not limit itself to its existing role of telecommunications carrier.
Rather, by providing both information infrastructure and content as a
comprehensive digital information company, the Group aims to make people’s
lifestyles and business styles more affluent and enjoyable, and to be the
global No. 1 corporate group in the broadband era.

Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.

NOTE TO EDITORS: For additional information visit Apple’s PR website
(http://www.apple.com/pr/), or call Apple’s Media Helpline at (408 )
974-2042.