The new S3 employs the upgraded version of Samsung’s proprietary Digital Natural Sound engine. (DNSe 2.0) Users get outstanding sound quality along with twelve preset “audio equalizers” (EQs) such as Concert Hall, Studio, and Rock. Street Mode assists the listener in noisy environments, and the user can adjust the EQ, 3D Sound and Bass Boost to create a customized auditory effect.

For visual stimulation, the S3 comes in five different vivid colors (black, white, red, green and blue) and offers three beautiful screen saver patterns. An LED lighting effect is linked rhythmically to the on-screen images for greater listening enjoyment.

Samsung engineers sampled the hand shapes of numerous users to improve the form factor and design for optimal gripping comfort. The corners have been rounded off while the back of the player is curved by being set at different angles horizontally and vertically to provide the best feel in the hand.

S3 users can play music, watch video clips, listen to and record FM radio broadcasts, view photographs, read text, and be awakened by an alarm. The suite of multimedia features includes five fun built-in games. Also set for launch is a speaker cradle (YA-SD210) that provides a new music listening environment that integrates the design concept.