Seoul, Korea, April 21, 2008 – Samsung Electronics Co. Ltd., a leading mobile phone and telecommunication equipment provider, today announced the launch of ‘Soul’, Samsung’s first half flagship product in 2008. Starting from France, UK, and Germany, ‘Soul’ will be available through major European mobile operators and in most of GSM supporting open markets during April and May.

Geesung Choi, President of Samsung’s Telecom Business, said ‘Soul’ has already attracted tremendous market interest.

“Soul is a living proof of Samsung’s dedication to cater the consumers’ needs of style and features for their mobiles,” President Choi said. “I am pretty confident that Soul is going to be one of our historical best selling mobiles.”

‘Sou’l was showcased at GSMA Mobile World Congress 2008 at Barcelona for the first time in February. Samsung named ‘Soul’ to honor the completion of its exclusive ‘Ultra Edition’ series.

‘Soul’ is the ultimate essence of mobile; a slim, lightweight and stylish product yet still boasting all the essential functions in one single device. A sleek combination of highly styled design and functionality is a triumph of extreme opposite values, ‘Portability’ and ‘Multi-function.’

‘Soul’ enhances the usability for the user with features that adapt to the user depending on the application. With Magical Touch by DaCP™, navigation indicators on the keypad of the phone change according to the user’s needs, making navigation of the menus simple, intuitive and direct. The navigation panel’s icons change according to function. For example, when in music mode, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear.

‘Soul’ answers today’s customer needs of a perfect 5-megapixel digital camera and multimedia mobile combined into one single device. Features such as face detection, image stabilizer and Wide Dynamic Range (WDR), which are very up-to-date features even in today’s digital cameras, are also equipped in Soul.

Users can enjoy super-fast Internet access through the 7.2 Mbps High Speed Downlink Packet Access (HSDPA) browser and share images or video taken with the phone. With 7.2 Mpbs HSDPA, users can also easily download songs at a faster speed compared to average 3G networks.

‘Soul’ is available with three different colors – ‘Sterling Steel,’ ‘Soul Gray’ and ‘Platinum Silver”. The retail price is around 400 Euro.

A new television commercial for the Soul features music performed by talented singer-songwriter Robin Thicke. His first single, ‘Magic,’ will debut when the campaign begins running at the end of April. The commercial, titled “Imagination,” was directed by Vincent Ward, award-winning producer, and focuses on the understated, elegant design of Soul and portrays its magical touch feature as hero.