The Armani/Samsung LCD Television is the second product (following the Giorgio Armani – Samsung mobile phone) designed by Giorgio Armani under a strategic marketing alliance announced by the two companies in September, 2007. The alliance foresees the development of a range of prestige portable and home consumer electronics products matching Giorgio Armani’s iconic design aesthetic with Samsung’s cutting-edge technology and leadership in consumer electronics.

Unique design elements include a stylish remote control and a special 4-mode lighted power switch that customizes the display of the two companies’ logos on the front of the television. At rest, the remote mirrors the simple elegance of the television itself. When handled, the unit immediately comes alive with radiant backlights to present a full range of convenient features. The television also comes with a smaller, pebble-shaped remote for basic functions that rests at the corner of the stand.

The unit is further accentuated by glass in the front and shows simple but solid natural lines that convey pure emotional expression. Both models, 46-inch and 52-inch, are to incorporate many of the features and cutting-edge technologically, such as 100Hz Full HD and HDMI connectors, that have made Samsung Televisions world renowned for their outstanding picture quality and high-end functionality.

The design of the Armani/Samsung LCD Television has been inspired by Giorgio Armani’s new 2008/09 Armani/Casa home furnishings collection, which includes the Brahms tea table in pleated effect glossy black lacquered wood which has been specifically designed to host the new television.

Giorgio Armani said, “There was once a time when one would want to hide a television as it never failed to disturb the ambience of a living room. Now, through the incredible advance in technology, flat screen televisions can easily be incorporated into the design solution for a home.”

Bookeun Yoon, Executive Vice President of Visual Display Division of Samsung Electronics said, “There are more and more consumers today who are increasingly style conscious in their selection of home electronics products. They are looking for products that unite the best contemporary design with technological performance and functionality. This partnership therefore affords us the chance to offer those consumers unique products matching Giorgio Armani’s sophisticated, iconic style with Samsung’s leading technology.”