SAN DIEGO & TOKYO–(BUSINESS WIRE)–DivX, Inc., a digital media company, (NASDAQ: DIVX) today announced the DivX® Certification of Panasonic’s Blu-ray Disc (BD) Player (PN: DMP-BD30EG/EE).

The Panasonic Blu-ray Disc player, which joins a number of existing DivX Certified products from Panasonic, is scheduled to be released beginning in March and is expected to be the first DivX Certified® Blu-ray Disc Player available in Europe and Russia. Like Panasonic’s existing DivX Certified DVD players, the latest DivX Certified Panasonic Blu-ray disc player enables users to enjoy high-quality DivX video playback.

“In order to give our users access to the extremely popular, high-quality DivX format, we have introduced the first DivX-Certified Blu-ray Disc Player for Europe and Russia,” said Yuki Kusumi, Group Manager of Product Technology, Video Business Unit, Network Business Group, Panasonic AVC Networks Company, Matsushita Electric Industrial Co., Ltd. “The timely launch of this strategic product is a direct response to the strong demand for DivX playback among consumers. We are very confident this product will be very popular in the European and Russian markets.”

“The DivX Certified Panasonic Blu-ray Disc Player is a great device from a leader in next generation DVD technology, and marks an important strategic milestone in our growth into new product categories,” said Kevin Hell, CEO of DivX, Inc. “DivX has already become a de-facto standard on existing DVD players and we are well-positioned to repeat that success in the Blu-ray category. We’re pleased Panasonic continues to recognize DivX technology as an important feature on next-generation devices.”

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high quality DivX media experience that includes reliable video playback, excellent visual quality, and interoperability with other DivX Certified digital devices. The DivX logo has become a powerful symbol for a high-quality digital video experience across any device.