Weybridge, 25th February 2008 – It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled W300 features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures.

An extremely high resolution of 13.6 effective megapixels assures detail-packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom.

The W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the W300 produce excellent results without a tripod in dimly-lit twilight scenes.

Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second – great for fast moving sports.

Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame.

Also powered by the BIONZ image processor, the D-Range Optimiser adjusts exposure for natural-looking results with backlit scenes where there’s a risk of losing highlight and shadow detail.

The large, bright 2.7-inch Clear Photo LCD offers outstanding resolution (230k dot) and contrast for framing and viewing shots, even when you’re outdoors. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital.

An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD ‘slide shows’ can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the W300 to any PhotoTV HD compatible BRAVIA TV (via optional output adaptor cable) delivers even more incredible picture quality with extraordinary realism.

There’s a range of image management functions to keep track of your memories. A choice of in-camera retouching functions makes it easy to fine-tune images with no need for a PC.

The W300 is brilliantly simple to use, even if you’re new to digital photography. Intelligent Scene Recognition takes the guesswork out of selecting the right camera settings in a range of common shooting situations. First-time users will welcome the on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality.

Cyber-shot W300 key features:

13.6 effective megapixels
Carl Zeiss 3x optical zoom lens
High-resolution (230k dot) 2.7-inch Clear Photo LCD
BIONZ processor powers Smile Shutter and Face Detection
Super Steady Shot
HD Output
Intelligent Scene Recognition
Available in: Titanium