Published on February 19th,2008 at 2:39 AM
By >Daimaou - G.G-B

Nishida-San Just Announced It, HD-DVD is DEAD! YEAH!

The president of Toshiba has just announced during a press conference, the HD-DVD is dead… Go and buy an HD-DVD player ASAP, it’s going to be a very hot collector’s item! Unlike the Betamax which is still used professionally.

Toshiba Announces Discontinuation of HD DVD Businesses.

TOKYO–Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.

HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress.

“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation. “While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.”

Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies.

Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand.

This decision will not impact on Toshiba’s commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD.

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  • honto

    Which professionals exactly use Betamax today. Not many I would say…

  • Daimaou

    The Betanum is based on the Betamax, so I will say a lot of people… No ?

  • VooDooRoo

    Hey green pig…

    Have you looked into versions of the Boo-ray?

    For example if you buy a Boo-ray player and its got version 1.0 its possible that it won`t be upgradable to ver 1.1 or 2.0 !!!

    So thqat means your stuck with a player but can`t get any juicy updates!

    Go out and get a Boo-ray? Nah thanks

    V D R

  • Nikos

    Enjoy this hilarious video regarding the format war!

  • MicroDesign

    Hehe, great announcement. Everyone has to agree that Blu-Ray is better than HD-DVD.

  • Chuck

    So they’re just stopping production for the HD DVD players and such, and not the actual HD DVD movies? I’m kinda confused.

  • albundyhere

    yay! now sony baloney can charge anything they want for their format! enjoy the low prices now, cus its probably the last time they will be so low. LOL!

  • Lildude56

    You know guys, that Sony isnt the only one making BD players, there is still competition between companies making BD. There are many manufacturers that are making blu-ray players. That means that price will still go down.

    If HD-DVD won, then I would expect their prices to keep at their current rate right now, unless manufacturers start to support it.

  • Dan

    lets put more money in sonys pockets, MS is dumb for not putting mroe effort into saving HD-DVD

  • oh_green_pig

    Sony is an evil company.
    Sony only mask it’s backing of Blu-ray with a “consortium”. This company hated mp3s, wanted their own MD world, hated SD cards, want all of use to use their magic-crap-gate.
    just look at memory stick prices vs SD card prices. i’ll staying away from sony. including blu-ray.



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