Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology, announced today the development of a new digital TV receiver chip (S5H1432) using 65nm process technology for terrestrial digital video broadcasting (DVB-T), the digital broadcasting standard in Europe, Southeast Asia, and Australia. Samsung’s new DVB-T receiver chip is designed for use in digital TVs, set-top boxes, TV receiver cards for PCs, USB interfaced plug-and play dongle or boxes, and DVD recorders.

“By using advanced process technology and algorithmic know-how in the design, Samsung is able to deliver cost effective and feature rich DVB-T receiver solutions to meet consumers’ demand,” said Yiwan Wong, Vice President of Marketing, System LSI Division, Samsung Electronics. “Given the increased pace in digitization of broadcast TV worldwide, our products are well positioned to support the digital TV industry in continuing its expansion and penetration in the TV market.”

Fabricated using Samsung’s advanced 65nm process technology on 300mm wafers, this new DVB-T receiver chip fully supports Europe’s NorDig unified standard for digital broadcasting. The power consumption level for this chip is at an industry low of 80mW, less than one third of the conventional 250mW average power consumption of existing solutions on the market.

By using a proprietary processing algorithm, Samsung’s new DVB-T receiver chip enables high performance even in single frequency network environments, reducing the channel scanning interval by half, to less than 0.1-second, from the conventional 0.2-second.

Samsung first entered the digital TV processor and receiver IC market in 2002. Since then, the company has steadily increased its product portfolio to include advanced television systems committee (ATSC) standard and digital video broadcasting (DVB) standard compliant receiver chips as well as its latest DVB-T chip.

The new DVB-T receiver chip is expected to be available in the first quarter of 2008. This DVB-T receiver chip, together with other Samsung logic devices and solutions, will be on display at CES 2008 in Samsung’s Semiconductor Product Showcase, #N23, at the Las Vegas Convention Center, North Hall, 2nd Floor.

According to market research firm, Display Search, the demand for global digital TV’s will increase from 73 million units in 2006 to 153 million units in 2011 at a compound annual growth rate of 20 percent.