Sharp Corporation has further refined the essence of its LCD technologies and brought them together to develop a prototype LCD TV that far surpasses existing models in terms of image quality, thin-profile design, and environmental performance. Sharp is focusing its vision on the world to come and working to create the television of the future.

The shift to digital broadcasting continues to advance around the world, and in this environment, demand for LCD TVs is growing rapidly on a global scale. Outstanding features such as thin profile, high-resolution image display, and low power consumption make LCD TVs attractive both as primary televisions in living rooms and as personal TVs in private spaces.
At the same time, as broadcasting and communications shift to digital format, an environment is now in place that enables viewers to watch noise-free high-definition video images simply and easily.
Under such circumstances, consumers in the future will be seeking even higher image quality, larger screen sizes, completely new designs that will revolutionize living spaces, and advanced environmental performance.
The prototype LCD TV developed at this time brings together Sharp’s unique, one-of-a-kind LCD technologies nurtured over long years of experience in this field to achieve unprecedented, mind-boggling levels of performance and design with a thickness of 20 mm (main display section; 29 mm at the thickest part), contrast ratio of 100,000:1, and power consumption of 140 kWh/year in a 50-inch class TV.
By working to achieve further innovations in LCD technology in the future, Sharp will be creating LCD TVs that will completely transform living spaces and become the support and driving force behind the digital video culture of the 21st century.