Dentsu – ASOBERU－T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere
Dentsu, a Japanese advertising company, announced that they have developed a new T-shirt technology called “ASOBERU－T”.
They developed the unique and fun T-shirt technology that gives you 3 different ways to enjoy the T-shirt: Play, Shot and Share.
To start playing with the T-shirt, you need to install the dedicated free application on your smartphone.
Hold your smartphone over the T-shirt, then you will see characters and other designs pop-up on the screen from nowhere. You can play with those characters and designs.
Pose with the characters and take some good photos with them.
Post those photos on the SNS sites.
As part of its first stage, BEAMS, which is a popular Japanese clothing brand, is going to release 5 kinds of “ASOBERU－T” T-shirts in collaboration with Gindama (anime) and The Wonderful! design works (design company) on July 6.