Published on July 5th,2013 at 3:06 PM
By >Yoriko

Dentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere

Dentsu - ASOBERU-T - New T-shirt technology - Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere

Dentsu, a Japanese advertising company, announced that they have developed a new T-shirt technology called “ASOBERU-T”.

They developed the unique and fun T-shirt technology that gives you 3 different ways to enjoy the T-shirt: Play, Shot and Share.

To start playing with the T-shirt, you need to install the dedicated free application on your smartphone.

Play:
Hold your smartphone over the T-shirt, then you will see characters and other designs pop-up on the screen from nowhere. You can play with those characters and designs.

Shot:
Pose with the characters and take some good photos with them.

Share:
Post those photos on the SNS sites.

As part of its first stage, BEAMS, which is a popular Japanese clothing brand, is going to release 5 kinds of “ASOBERU-T” T-shirts in collaboration with Gindama (anime) and The Wonderful! design works (design company) on July 6.

Via Dentsu
Category Fashion
              
Dentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere
Dentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhereDentsu – ASOBERU-T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere
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