Published on April 8th,2013 at 4:25 PM
By >Stephen

TAKARA TOMY A.R.T.S – Sonic Hour – Make lots of creamy foam on your beer

In Japan, many people believe that the foam is a very important part of the beer drinking experience. So don’t be surprised at the “izakaya” when your 800 yen mug of beer comes 2/3 filled with beer and the remaining 1/3 just foam.

Many foreigners in Japan think this is a rip-off. But I think that most Japanese want to have a lot of foam, even if they’re paying for a lot of air.

So, for beer lovers in Japan, Takara Tomy Arts is releasing a beer foam maker called “Sonic Hour” soon – part of the “BeerHourSeries”. We saw the original “Beer Hour” at Toy Forum 2011 and the line-up of bubbles makers continues to grow…

How to use “Sonic Hour”: put a glass 2/3 filled with beer on the tray with a little water and touch the button. A supersonic vibration will be given evenly to the bottom of the glass and will make a fine creamy beer foam.

Want to be in more of a beer drinking mood? Try the “fashionable light-up” feature! You can choose one of 8 colors of illumination according to your mood.

The price is 3,990 yen (including tax). 2 colors; black and white are available.

Also try “JokkiHour” (Beermug Hour) and the “BeerHourCold” (also featured in the video).

Sonic Hour is available here.

Category Offbeat
              
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Comments
 

  • Patrick Henry de Dios

    This is interesting. I thought that Takara Tomy is just a toy company
    that is a rival of Bandai, they also make products that cater to the
    adult market.

  • Felipe Atoline

    In many warmer countries draft beer is always served with a lot of “foam” witch we call head. The 1/3 of the glass head is very common, and some darker and stronger lager beers sometimes are served with 40% head. The head protects the beer from the air, avoiding oxidation end heat exchange with the atmosphere. In Brazil some pubs sell glasses ‘head only”, or with just “foam” by the nickname “milk pint”…

 

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