Toyota – Doraemon is “Reborn” in new “Pink Crown” commercial series featuring Jean Reno and former AKB48 Atsuko Maeda – 50 cars now being delivered to showrooms around Japan
Toyota announced that 50 new “Pink Crown” cars will be delivered to showrooms around Japan and are expected to be attention-getters.
To promote the Pink Crown, Toyota has a fun advertising series based on Doraemon, the popular manga series. It has all of the characters, all grown-up 20 years later featuring Jean Reno as “Doraemon” and recently graduated super-moe AKB48 superstar Atsuko Maeda as Jaiko.
The latest version of its flagship “Crown” nameplate was unveiled by Toyota at the end of last year and will be available commercially at the end of 2013.
The downsized and hybrid version of the car made a huge splash at its unveiling because of its vivid pink version, dubbed the “Pink Crown”. The company hopes that it will attract more female customers to the model.