I would like to thanks Phys.org for this find and must admit that, well, I would be very interesting in giving on of these Seiren Japan new DEOEST underwear line-up a try.

Seiren is a Japanese textile company that is offering underpants, socks and t-shirts designed to absorb bad smell and other “natural” scents that may involuntary “escape” from your body.

Anyway DEOEST is not really something new per se since it has been introduced in March of this year, but I have to admit that I wish more Japanese men could invest in these products especially during the summer or at least invest a minimum in deodorant. Anyway if you ever dream of farting in peace without disturbing your friends and love ones DEOEST should be now on the top of your shopping list!