Sony announced its first TV capable of displaying 4K images, raising the curtain on the next wave in innovation from a company that knows a thing or two about television. The new 84-inch set, model XBR-84X900, is equipped with a 4K (3840 x 2160) LCD panel that delivers an image four times the resolution of Full HD and creates an immersive viewing experience previously unavailable from a TV. The new XBR 4KTV will arrive in Sony Stores and select retail locations in North America later this year.

Incorporating proprietary upscaling technology including the 4K X-Reality PRO picture engine, the new TV is designed to ensure that every frame looks clear and crisp, with a 4K resolution regardless of the content source. Viewers can now watch video on the large screen of this XBR TV and not see any the degradation of image quality traditionally associated with larger screen sizes. High-resolution processing powers a 3D viewing experience that exceeds Full HD resolution. The accompanying 3D glasses use a light and comfortable passive design, allowing viewers to enjoy 3D footage on an impressive large screen the same way they would in a movie theater.

The XBR 4K TV also has full network connectivity, allowing consumers control of their viewing experience via a tablet or smartphone with the downloadable Media Remote App. With built-in WiFi they can access movies, TV shows, and online video and music through the Sony Entertainment Network suite of services including Music Unlimited, Video Unlimited, Netflix, Pandora, Yahoo! Broadcast Interactivity and more than 50 other popular internet entertainment providers.