LG ushered in a new era of television with the unveiling of the world’s largest and slimmest 55-inch OLED TV on European soil at Monaco’s renowned Salle des Etoiles.

The OLED TV’s WRGB technology is the culmination of years of research and devel-opment at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4 Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vi-brant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient bright-ness or viewing angle.

And unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm and weighed only 10kg. Thus the Paper Slim de-sign philosophy was born. What’s more, LG’s OLED TV combines the company’s in-dustry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.

Along with OLED TV, LG introduced the company’s latest premium TV line-up for the European market. Ranging from CINEMA 3D Smart TVs with CINEMA SCREEN De-sign to Ultra Definition (UD) 3D TVs, this year’s TV line-up is LG’s most aggressive in terms of technology and design, reinforcing LG’s premium image.