Just announced worldwide, there you are Sony’s latest Cameras including the :

NEX-F3

The pocket-sized NEX-F3 features the same space-saving mirrorless design as other cameras in the α E-mount family. Far bigger than sensors found in point-and-shoot compacts, the 16.1 effective megapixel Exmor™ APS HD CMOS sensor captures more light for flawless, low-noise stills and crisply detailed Full HD video (50i/25p). Just like traditional DSLR cameras, it’s easy to create beautiful defocus effects with your subject focused sharply against a smoothly blurred background.

Self-portraits are simple, too. Just hold the camera at arm’s length and flip the LCD 180° to see yourself clearly. Then press the shutter button, or let Smile Shutter take the picture for you automatically.

Shooting options in dim light or indoors are broadened with the additional of a useful built-in flash. As introduced on the acclaimed NEX-7, this handy pop-up flash lets you brighten up portraits and other shots without the need to carry an additional flash accessory.

The NEX-F3 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portrait photos.

Getting close to your subject used to mean packing a more powerful lens. But now you can enjoy high-quality close-ups with Clear Image Zoom that doubles effective magnification of your lens. Unique to Sony, By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost your maximum focal length without carrying extra hardware.

New to digital photography? The NEX-F3 takes the guesswork out of choosing from the generous range of functions on offer. Superior Auto mode intelligently recognises a wide range of scenes and subjects, adjusting settings with the skill of a seasoned photographer.

Other refinements make the NEX-F3 a must-have choice for photographers stepping up from their point-and-shoot compact. The camera’s premium feel is enhanced by a high-quality handgrip for positive, comfortable handling.

Battery stamina has also been boosted to 470 shots from a single charge – an 18% (approx.) improvement on the NEX-C3. Easy charging via USB simplifies battery top-ups when you’re travelling.

A37

Unique to Sony, Translucent Mirror Technology delivers a potent combination of speedy shooting, non-stop phase detection autofocus and continuous live image preview, even when you’re shooting Full HD video (50i/25p). The precision 3-cross 15-point AF system with tracking autofocus keeps faces and fast-moving subjects in sharp focus. From action-packed sports to spontaneous family portraits, you’ll capture all the drama and beauty of that special moment.

Translucent Mirror Technology also lets the α37 grab split-second action with a burst of sharply-focused images. Tele-zoom Continuous Advance Priority AE mode magnifies the central portion of the sensor’s image, delivering a crisply-detailed burst of still images at up to 7 frames per second – even when your subject’s moving.

Framing and focusing is a pleasure through the high-resolution Tru-Finder™ that matches or exceeds the abilities of many optical viewfinders. With a high 1440k dot resolution, excellent contrast and 100% field of view, this high-performance electronic viewfinder offers the same detail and clarity as the recently-launched SLT-A57. There’s also a special mode to assist comfortable Tru-Finder™ operation for spectacle wearers.

It’s easy to give your shots that professional polish. Adjustments to exposure and other creative picture settings can be previewed in real time, either via the Tru-Finder™ or the tilt-angle 6.7 cm (2.7″) Clear Photo LCD screen.

The α37 helps inexperienced photographers craft top-quality portraits without effort. Auto Portrait Framing mode identifies your sitter’s position, trimming the scene to create beautifully composed, high resolution portraits using the compositional ‘rule of thirds’. By Pixel Super Resolution Technology ensures that cropped, zoomed portraits retain a full pixel count to flatter your subject.

Getting close to the action used to mean packing a more powerful lens. But now you can enjoy high-quality close-ups with 2x Clear Image Zoom that doubles effective magnification of your lens. Unique to Sony, By Pixel Super Resolution Technology maintains superb image detail, tones and textures. Ideal for travel and everyday shooting, it’s a great way to boost your maximum focal length without carrying extra hardware.

The 16.1 effective megapixel Exmor™ APS HD CMOS sensor inside the α37 captures finely-detailed, low noise stills and Full HD video. It’s teamed with the latest BIONZ image processor that extends sensitivity to a generous ISO 100-16000 range, broadening options for atmospheric low-light shooting without flash. Shared with all α SLT cameras, SteadyShot INSIDE cuts the effects of camera shake by up to 4.0 stops for clearer handheld images with any A-mount lens.

The α37 takes the guesswork out of choosing the right camera settings for virtually any shooting situation. Superior Auto mode intelligently recognises a wide range of scenes and subjects, adjusting exposure and other picture settings for effortlessly accomplished results.