London, UK, 15th September 2011 – Canon today boosts its leading PowerShot range with the unveiling of two exceptionally powerful digital still cameras. Designed to provide users with unrivalled control and flexibility, the new PowerShot S100 and PowerShot SX40 HS pack the power of Canon’s industry-leading imaging technologies into compact, versatile bodies to ensure images are delivered in perfect detail. Combining manual control with a host of intuitive and creative features, both models make it easy for users to experiment with different settings, or simply point and shoot for amazing results.

35x ultra-zoom and enhanced low-light performance – Canon introduces the PowerShot SX40 HS
The PowerShot SX40 HS is the latest addition to Canon’s range of powerful, ultra-zoom compact SX series cameras. Combining an incredible 35x ultra-wide-angle zoom lens, full manual control and Full HD movie capture, the PowerShot SX40 HS is ideal for photographers who want the flexibility and control of a DSLR and the versatility of a huge focal range packed into a compact body.

Providing outstanding image quality, the PowerShot SX40 HS is among the first PowerShot models to feature Canon’s new DIGIC 5 image processor which boosts the performance of the HS System and offers advanced shooting options as well as supporting Full HD (1080p) movie capture. The amazing zoom range allows any subject to be captured with ease, from high-speed action at the racetrack to distant wildlife on the African plains and abstract close-ups, without the need to change the lens. New Intelligent IS technology also ensures still images are crisp, and video footage is smooth and clear.

PowerShot SX40 HS – key features:

35x ultra wide-angle zoom with USM
Image Stabilizer (4.5-stop). Intelligent IS
HS System (12.1 MP) with DIGIC 5
Full HD, HDMI
6.8 cm (2.7″) vari-angle LCD, EVF
Smart Auto, Multi-area WB
High-speed Burst HQ
Manual modes
Zoom Framing Assist
Range of accessories

For more information on the PowerShot SX40 HS view the full press release here.

For more detailed information on Canon’s latest product range, please visit www.canon-europe.com