By >Tom LESKIN
LG LW980S blends cinema 3D technology and Smart TV functions
With what LG calls the most convenient, comfortable and smartest 3D TV package, today at IFA the company presented the LW980S, a top-of-the-line LED LCD TV with CINEMA 3D technology and Smart TV functions.
It brings a smooth 3D picture and is the world’s first to receive a “Flicker-Free” certification from European quality assurance agencies TÜV and Intertek, meaning you can watch 3D video longer and not feel the usual dizziness, plus it uses the NANO Full LED panel that has a thin film printed with tiny dots to more evenly disperse the light across the screen for clearer and smoother images. Other features include an advanced 2D to 3D conversion function and paired with a wide viewing angle, it can be seen from nearly any position, LG Apps, one being 3D Video-on-Demand, and Smart Share gives a simple way to share content between your TV, phone and other digital devices.
What LG is really boasting about is the new glasses that addressing one of the biggest complaints with other 3D TVs, and are comfortable, lightweight. and affordable. One last thing that’s pretty amazing about this TV is the narrow bezel, which seems almost non-existent.
Pricing and availability are unknown at this time.
The LW980S boasts CINEMA 3D’s smooth 3D picture – the world’s first to receive a “Flicker-Free” certification from European quality assurance agencies TÜV and Intertek – meaning viewers can watch 3D for longer periods without the headaches or dizziness that sometimes occurred with older 3D sets. Also, Wide Viewing Angle ensures they can watch the TV from practically any position in front of the TV, whether sitting, leaning back or lying down. Together with the affordable glasses, this makes the LW980S perfect for viewing in larger groups.
With its new, “smarter” CINEMA 3D LW980S, LG has created the complete 3D entertainment package. 3D Video-on-Demand – available through LG Apps – does even more to bolster the range of 3D content, ensuring that viewers will never be short of exciting, top-quality content to watch at home. Via the Magic Motion Remote Control, LW980S users get access to all the Premium Content they could want with just a couple of clicks on the mouse-like control. Moreover, Smart Share makes it a cinch to share content between the user’s TV, mobile phone and other digital devices.
The LW980S’ viewing experience is further enhanced by LG’s unique NANO FULL LED lighting technology. Via an extremely thin film printed with minuscule dots, NANO FULL LED disperses light more evenly across the screen, to create brighter, clearer and smoother pictures. TruMotion 400Hz ensures those pictures stay silky smooth, no matter how fast the action.
The LW980S also boasts an ultra-slim bezel that maximises display real estate for a more immersive 3D picture. With such a narrow bezel, the LW980S’ picture draws viewers right into the heart of the action. Its sleek, understated design also makes the LW980S the perfect match for any interior.